Hi, I’m Nova!
Seasoned product design leader and practitioner with 10+ years of experience accelerating business growth through user-centered design solutions. Expert in user research, data analysis, and rapid testing methodologies to deliver high-impact products. In addition to my product leadership, I dedicate time to mentoring emerging designers and teaching creative arts to young students, applying my design expertise to inspire future creators.
My core leadership value is a commitment to nurturing meaningful human connections—ensuring that every interaction, from team collaboration to user engagement, is guided in empathy.
Connecting with customers through meaningful experiences and powerful visual storytelling is my passion. If you share the same belief, we should talk more.
capabilities
UX & product strategy
Distilling complex information to simple solutions.
Management
Managing cross-functional collaboration horizontally and vertically to achieve targeted objectives while overseeing, building, and mentoring the UX/Visual designers team.
Design expertise
15+ years of experience ranging from traditional graphic design to the latest AI technology. With a focus on UX or product design, I am an expert in UX design tools, user research, usability testing, customer journey mapping, user persona, wireframing, prototyping, conversational design, UI/visual design, mobile/responsive design, design systems, accessibility, A/B testing, data analysis, and content strategy.
my story
Originally from Makassar City, Indonesia, I have lived in Beijing, China, and now reside in the San Francisco Bay Area. Currently, I make my home in San Rafael with my husband and two young kids.
Beyond my design career, I'm passionate about education and holistic development. I teach enrichment programs combining art, STEM, and sports for K-5 students, while also practicing and assisting with youth classes in Brazilian JiuJitsu at a local gym. My Brazilian JiuJitsu journey reflects my belief in lifelong learning and the importance of both physical and mental wellness. In my free time, I enjoy exploring new cultures through travel, unwinding with true-crime documentaries, and seeking out spicy food adventures.
If I weren't in design, I would pursue a career in archaeology, exploring remote locations around the world.