my work
“I can soar to 10,000 feet, yet I can be 1 pixel away.”
featured
JustAnswer Conversational AI
Using a human-centered approach, we enhanced the waiting experience through AI chat.
5wins Product-Market Fit Growth
A comprehensive brand strategy transformed the approach to women's sports media coverage.
more…
clients
College of Marin, 5wins, JustAnswer, TechShed / Home Depot, MVP Financial Equipment, MentorZen, GroupTalent, PacWest Athletics, Optrix, Hotwire, Inc. / Expedia, Old Navy / Gap Inc., Clever Girls Collective, Travel Ticker / Hotwire Inc., Digital Agua, Project H / Alemany Farm, Style As You Are, Bare Escentuals, Walmart.com, BlogHer, Clemens and Partners, Thinc Online, IDEO, Reactrix, Shutterfly, Good in a Room, Wired Magazine, numerous start-ups.
my other super powers
Management
Interviewing and hiring (working with HR Talent Acquisition)
Career advancement/growth
Performance review
Team building events
Workshop or classroom management
Start-up environments
Lead
Contributing to Design System
Improving UX processes
External vendor management
“Interim” UX Research lead (research plan, interview questions, data analysis, presenting insights, and usability testing)
Go-to person for UX or Brand Design related
Design Ops
Overseeing a portfolio of UX tools: Getty Images, DAM Brandfolder, UserTesting, Miro (negotiating contracts, allocating budgets, and conducting usage analyses)
Team capacity planning
UX resource planning
Archiving/documentation management (wiki)